Optimize Your Pinterest Presence & Grow Your Blog

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Let me preface this post by saying… there are LOTS of resources out there to support bloggers who want to optimize their Pinterest presence.  But for the new(er) blogger eager to learn it all, some of these resources and classes can feel overwhelming or confusing (or expensive!).

The purpose of this post is to get right down to the nitty gritty of what I’ve found to be the 3 most important things to know about Pinterest for the emerging blogger. For me, these 3 have contributed to a significant increase in Pinterest engagement and blog traffic! And they are all things that are better to know sooner than later so you don’t waste precious time posting to Pinterest with little to no engagement.

**Also, key note before we start. It is important to realize that Pinterest is NOT a social media platform. It is a search engine. Think of it more like Google, less like Facebook 😉


So without further delay, here are the 3:

  1. Optimize Your Images
  2. Use Rich Pins
  3. Join Group Boards

 Optimize Your Images

Over the past few months, I’ve made some adjustments to my Pinterest images that have drastically increased my traffic and engagement.  Here are my tips:

Go Vertical: All images on Pinterest are the same width, regardless of the height. Going vertical is the way to take up more “pinterest real estate” so to speak. Make this shift and I’d bet you’ll begin to see an increase in likes and repins. Making your images vertical doesn’t mean you have to use only one image and get the dimensions just right… it could be a collage of images or stacked images with text in between like I’ve chosen for my site. I used Canva to create these images.

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Natural Bathroom Cleaner | Homemade Bathroom Cleaner | DIY Cleaner | Bathtub Cleaner | Toilet Cleaner | Shower Cleaner

Diaper bag | Fashion Bag | Baby bag | Mom Products | Diaper Purse | Purse | Mom Accessory | Diapering

 

 

 

 

 

 

 

 

 

Brand Your Images: While I doubt I’m popular enough (yet!) that anybody outside my circle of friends and family immediately recognizes my brand on Pinterest, the shift to branding my images has been a huge help to me. This branding will help your social media presence and blog pages feel similar to your audience, which in turn builds familiarity and trust.

Zoom In: For whatever reason, close-ups do better on Pinterest. I’m guessing here, but because a huge portion of Pinterest users access the app on their phone where images show up in tiny form, the closer up the image, the easier it is for viewers to recognize. Thus, those images perform better statistically. Also, if you don’t take your own photos, there are lots of great Stock photography sites out there, including: Pexels & Pixabay,.

Write Good Descriptions: This probably goes without saying but a description like “Cleaner” for the middle post above is not going to draw in enough attention. I actually do my descriptions in keyword segments (I learned this from Pinterest guru Melyssa Griffin!). For that cleaner post I mentioned, here’s my description: “Natural Bathroom Cleaner | Homemade Bathroom Cleaner | DIY Cleaner | Bathtub Cleaner | Toilet Cleaner | Shower Cleaner”

Use Rich Pins: See below!


 Use Rich Pins

Rich pins are another way I’ve increased my Pinterest presence.

In the words of Pinterest, “Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin. There are 6 types of Rich Pins: app, article, movie, place, product and recipe Pins.”

Not going to lie… the idea behind rich pins is simple to understand- you get more audience engagement, brand visibility, etc.  However, the description Pinterest provides for how to get rich pins is quite confusing for those of us lacking extensive tech experience.

So if you’re like me and get confused when instructions start using words like “metadata,” “open graph”, and “schema”… don’t worry, there is an easy fix.  It’s called, YOAST.  If you have a self-hosted wordpress site (find out how to create one here), you should definitely use the Yoast plugin.  Using Yoast, follow this step by step process to get rich pins:

Side Note: Make sure you have a business Pinterest account and have already verified your website

Download and install the Yoast plugin (the free version is fine for what we will be doing with Rich Pins).

  • Log into your wordpress dashboard.
  • Head to the plugins section.
  • Search for Yoast SEO and download/activate it.

Set up Rich Pins

  • Log into your wordpress dashboard.
  • Find the Yoast plugin on the sidebar (says SEO).
  • Click “Social”
  • Make sure all your linked Social accounts are set up (I have Facebook, Pinterest, Twitter, and Instagram Connected)
  • Make sure “Add Open Graph Meta Data” is enabled under the Facebook tab.

Make sure Open Graph meta data is enabled in your Yoast plugin if you are looking to validate your site for Rich Pins.

Validate Your Rich Pins

  • Visit the Rich Pins Validator
  • Type in the URL of any recent blog post
  • That’s it! It may take up to a few days to validate. You’ll get an email that looks like this:

This is the email you'll receive once your rich pins application has been approved!

Note: This image is from an old blog of mine… I just forgot to screen shot the Forever Mom message! 🙂 


 Join Group Boards

Joining group boards is a fantastic way to get your pins in front of a MUCH larger audience. I use PinGroupie to search for boards I might want to join. I research their stats (followers, collaborators, repins, likes, etc) and try to find boards that a) are in my niche, b) have fewer collaborators and more followers, and c) have a high rate of repins and likes.

Most boards will have instructions for how to apply to become a collaborator in their description. Others don’t… or aren’t accepting new pinners.  Finding the right boards is a process that takes a little time, but if you can get in with a few good groups, it is definitely worth your while!

I also find group boards via these Facebook groups:

Optimizing your images and establishing Rich Pins are important steps to take prior to joining group boards if you want to get the most out of the experience!


Well, fellow bloggers… that’s a wrap for today. I hope this helps… this post definitely wasn’t in any content calendar of mine, but I’ve seen such drastic Pinterest improvement since making all these changes that I just couldn’t keep it to myself. I hope it helps you as much as it has me! Feel free to send me questions in the comments below. I’ll shoot you a quick answer or research and find the answer for you!

Also, if you’d like this post in a condensed, checklist 1-page download, snag a $0.50 copy below!

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If this article was helpful and you’re looking for more blogging resources, check some out here!

Lastly, if you want to drop your Pinterest info in the comments, I’ll be sure to follow you! If you love posts about mom life, blogging, or natural living, check out my Pinterest here. Till next time!

xoxo

Abby

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Abby

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27 Comments on "Optimize Your Pinterest Presence & Grow Your Blog"

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Abby,

I am so glad I came across your post! I have heard how amazing Pinterest is for growing your blog, but I cannot seem to figure it out! I will use all of these tips!

Xo,

Kelsey
http://kelseyatfirstglance.com

You are so very right! I have seen a big increase to my blog from using these tips!

I need all the help I can get. I never really figured out how to use Pinterest to bring traffic to my blog. I’m going to save your page and follow your tips!

These are great tips… I know that I should be using pinterest for my blog but honestly I just love collecting my pins for personal use. These are great tips… looks like I have some work to do!

Elizabeth @ CrazyBusyHappyLife

Pinterest is sooooo important for blog traffic. Great tips. You made doing rich pins easier

The fact that pinterest is a search engine is a huge misconception for a lot of my clients. They don’t seem to get that!

Thanks for the tips. I have been out of the blogging world for over a year and it is so overwhelming getting back in. I have been trying to wrap my head around pinterest so this post is perfect.

Thanks – I haven’t ever done my keywords like you do them. I’m going to give that a try. Sounds like a plan. I haven’t had a lot of luck with group boards yet, for some reason. I keep plugging away at it, though.

These are great tips! Utilizing Pinterest is so important for blogs.

This was really helpful! Thanks for sharing.

As the Social Media Manager for BlogPaws, these are very spot on tips. I found that zooming in closer and really paying attention on Pinterest to the description has helped immensely. Great tips for anyone here that is at any level of Pinning!

I don’t use Pinterest enough. My images are normally horizontal which makes it hard

I’m starting to realize how important Pinterest is! I do actively work on some of these things but I should probably invest more time into finding good group boards. Rich pins sound helpful!

So glad you mentioned Pin Groupie, because i’d totally forgotten about it!

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