Let me preface this post by saying… there are LOTS of resources out there to support bloggers who want to optimize their Pinterest presence. But for the new(er) blogger eager to learn it all, some of these resources and classes can feel overwhelming or confusing (or expensive!).
The purpose of this post is to get right down to the nitty gritty of what I’ve found to be the 3 most important things to know about Pinterest for the emerging blogger. For me, these 3 have contributed to a significant increase in Pinterest engagement and blog traffic! And they are all things that are better to know sooner than later so you don’t waste precious time posting to Pinterest with little to no engagement.
**Also, key note before we start. It is important to realize that Pinterest is NOT a social media platform. It is a search engine. Think of it more like Google, less like Facebook 😉
So without further delay, here are the 3:
Over the past few months, I’ve made some adjustments to my Pinterest images that have drastically increased my traffic and engagement. Here are my tips:
Go Vertical: All images on Pinterest are the same width, regardless of the height. Going vertical is the way to take up more “pinterest real estate” so to speak. Make this shift and I’d bet you’ll begin to see an increase in likes and repins. Making your images vertical doesn’t mean you have to use only one image and get the dimensions just right… it could be a collage of images or stacked images with text in between like I’ve chosen for my site. I used Canva to create these images.
Brand Your Images: While I doubt I’m popular enough (yet!) that anybody outside my circle of friends and family immediately recognizes my brand on Pinterest, the shift to branding my images has been a huge help to me. This branding will help your social media presence and blog pages feel similar to your audience, which in turn builds familiarity and trust.
Zoom In: For whatever reason, close-ups do better on Pinterest. I’m guessing here, but because a huge portion of Pinterest users access the app on their phone where images show up in tiny form, the closer up the image, the easier it is for viewers to recognize. Thus, those images perform better statistically. Also, if you don’t take your own photos, there are lots of great Stock photography sites out there, including: Pexels & Pixabay,.
Write Good Descriptions: This probably goes without saying but a description like “Cleaner” for the middle post above is not going to draw in enough attention. I actually do my descriptions in keyword segments (I learned this from Pinterest guru Melyssa Griffin!). For that cleaner post I mentioned, here’s my description: “Natural Bathroom Cleaner | Homemade Bathroom Cleaner | DIY Cleaner | Bathtub Cleaner | Toilet Cleaner | Shower Cleaner”
Use Rich Pins: See below!
Rich pins are another way I’ve increased my Pinterest presence.
In the words of Pinterest, “Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin. There are 6 types of Rich Pins: app, article, movie, place, product and recipe Pins.”
Not going to lie… the idea behind rich pins is simple to understand- you get more audience engagement, brand visibility, etc. However, the description Pinterest provides for how to get rich pins is quite confusing for those of us lacking extensive tech experience.
So if you’re like me and get confused when instructions start using words like “metadata,” “open graph”, and “schema”… don’t worry, there is an easy fix. It’s called, YOAST. If you have a self-hosted wordpress site (find out how to create one here), you should definitely use the Yoast plugin. Using Yoast, follow this step by step process to get rich pins:
Side Note: Make sure you have a business Pinterest account and have already verified your website.
Note: This image is from an old blog of mine… I just forgot to screen shot the Forever Mom message! 🙂
Joining group boards is a fantastic way to get your pins in front of a MUCH larger audience. I use PinGroupie to search for boards I might want to join. I research their stats (followers, collaborators, repins, likes, etc) and try to find boards that a) are in my niche, b) have fewer collaborators and more followers, and c) have a high rate of repins and likes.
Most boards will have instructions for how to apply to become a collaborator in their description. Others don’t… or aren’t accepting new pinners. Finding the right boards is a process that takes a little time, but if you can get in with a few good groups, it is definitely worth your while!
I also find group boards via these Facebook groups:
Optimizing your images and establishing Rich Pins are important steps to take prior to joining group boards if you want to get the most out of the experience!
Well, fellow bloggers… that’s a wrap for today. I hope this helps… this post definitely wasn’t in any content calendar of mine, but I’ve seen such drastic Pinterest improvement since making all these changes that I just couldn’t keep it to myself. I hope it helps you as much as it has me! Feel free to send me questions in the comments below. I’ll shoot you a quick answer or research and find the answer for you!
Also, if you’d like this post in a condensed, checklist 1-page download, snag a FREE copy below!
Lastly, if you want to drop your Pinterest info in the comments, I’ll be sure to follow you! If you love posts about mom life, blogging, or natural living, check out my Pinterest here. Till next time!